I once worked for a CEO who would say, “never waste a crisis.” I knew what he meant, but it did not really hit home until more recently with the COVID-19 crisis we are all facing. Whether you are looking for business or have more business than you can handle, you need to adjust now to the “new normal.” What does the world look like post pandemic and how does your business respond? You need to prepare now and be thinking ahead to address next steps and not be caught “flat footed” in the new normal.
I recently read a study done by BCG about the 2007-09 Great Recession and the common traits (five factors) global S&P 500 businesses employed to recover. While this pandemic is different, it is still a valid study to obtain insight into planning for your next steps to thrive and not just survive as you move forward.
The five factors:
- Act proactively. Business that weathered the recession and came out stronger, owned the situation and were forward-looking in their thinking, planning and actions. No matter what position you find yourself in, there will be a recovery and you have to be ready. In Stephen Covey’s book “The 7 Habits of Effective People”, Be Proactive is the first habit. It is about taking responsibility for you and your company. Do not blame the pandemic, the economy or the government. Proactive people recognize that they are “response-able.” They know they choose their behavior and course of action.
- Stick to a clear vision. Top performers did not change their vision based on circumstances. To put it in simple terms… your destination stays the same, but how you get there may change. In the Entrepreneurial Operating System (EOS), vision is the process of getting everyone in your organization 100% on the same page with where you’re going. As an EOS Implementer, I help companies craft a vision the does not change with the circumstances but is timeless and also for flexibility to adapt. If you don’t have a clear vision, how do you know where you are going?
- Increase demand vitality. Successful companies addressed changes in the marketplace and adjusted accordingly. With the COVID-19 and decreased physical foot traffic, you need to look online and how to adapt to and adjust your model for increased online presence with the ability to market, sell, and service online. Where are trends and what is best option for you to capture the demand? How will you best respond to these demand changes? Assess and then go.
- Create supply agility. Businesses that thrived, were able to quickly assess impacts to their supply chains and respond with alternatives. Too much reliance on one vendor can greatly hamper or impact your business. You must build adaptation and agility into supply base and supply chain. Fortunately, new supply chain technologies are emerging that dramatically improve visibility across the end-to-end supply chain, and support companies’ ability to resist huge disruptions. The traditional linear supply chain model is transforming into digital supply networks (DSNs).
- Build resilience. The top performers knew that they couldn’t avoid future disruptions, so they worked towards a future that could withstand future shocks and, more importantly, anticipate them. Some questions to ask… did you build a culture of trust and accountability? Did you have enough cash on hand to weather the initial storm? Were you able to cut cost to “race and not chase” the drop-in revenue? Did you have an IT disaster recovery plan in place? As a leader, you must anticipate and plan for these.
These five steps will increase the likelihood you will survive and thrive in the future. Take inventory of where you are now and face reality. Consider your company’s position. Once you know where you are, and you start planning for the futures, ensure that what you are doing today will bring about the end of the crisis tomorrow. How must you transform your business to thrive and succeed in the future?
New Paradigm Advisors believes you deserve to enjoy the benefits of a profitable, growing and well-run business. We help you break out of the old way of doing things and attack the new economy with a renewed passion and focus. For more information about transitioning your business, please reach out to us. We’d love to hear from you.
The New Paradigm Advisors team