Strategy… what is it and why it is important? One of the best definitions I have read is, “an organization’s strategy describes how it intends to create value for its shareholders, customers and citizens.”(1) Strategy defines the company’s distinctive approach to competing and the competitive advantages on which it will be based. It is important because it answers the question of “why”. It will help you decide where your finite efforts and limited resources are best spent to produce the greatest results.
While strategy and having a strategic plan is crucial, don’t sacrifice being strategic for the sake of not doing something. Founder of Southwest Airlines Herb Keller put it best, “we have a ‘strategic plan’. It’s called doing things.” Action is key. Build Momentum. Move froward. Do something.
There is an old Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.” This proverb is very inspirational – both for self-motivation and for motivating other leaders.
The message during this time of uncertainty is to take action! This is not a time to sit back and wait for “normal” to return. Do it now! Not only in our businesses, but in our families and personal lives as well. Don’t look back in four months and wish you had made a decision or taken action instead of waiting. Yes, planning is important, but action is more important.
As you read this post and look back, don’t beat yourself up for not doing anything until now. You cannot change the past and the situation is not hopeless. If the past sets the conditions and probability of success in the future, it is indeed great news! Because in your present lies the past of your future.
That is the essence of the quote – it is never too late to make your company great, Yes it is better to have started 20 years ago, but things can usually still be done now in some form or to some extent, even if you think the time for it has passed. You can act now. You may ask, where do I start?
We work with business leaders to take action by utilizing the Entrepreneurial Operating System (EOS). EOS is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. Implementing EOS will help you and your leadership team get better at three things:
- Vision—getting everyone in your organization 100% on the same page with where you’re going, and how you plan to get there
- Traction—instilling focus, discipline, and accountability throughout the company so that everyone executes on that vision—every day
- Healthy—helping your leaders become a more cohesive, functional, healthy leadership team
Call us and we can help make “doing things” (and doing the right things) a critical element of your company strategy. New Paradigm Advisors believes you deserve to enjoy the benefits of a profitable, growing and well-run business. We help you create a strategy and take action to break out of the old way of doing things and press forward with a renewed passion and focus. Grab hold of your future and work towards getting what you want. Start today! Call us at 214-984-4044.
- Robert Kaplan and David Norton, Strategy Maps, (Boston: Harvard Business School Publishing, 2004), 4.